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Introduction to Personal Branding: 10 Steps Toward a New Professional You, by Mel Carson
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In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) as to what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.
These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.
Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Personal Branding Benefits Your Business by:
Establishing Credibility & Thought Leadership
Growing Your Network
Helping you Market Yourself
Attracting New Opportunities
Increasing Sales
Helping You Reach Your Business Goals
Who is this book for?
CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable.
HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.
PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
About Mel Carson
Mel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.
For more on Mel Carson visit:
http://www.MelCarson.com
http://www.DelightfulCommunications.com
Reviews:
“Mel Carson is a gifted storyteller.” - Forbes
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn’t waste time getting to the good stuff. Unless your last name is Kardashian, developing your brand doesn’t have to be a full-time job. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital
"WOW! Such a great book. Short read, but you get more info than you think. Many resources, many links with other GREAT articles (not empty ones). You really have to read this book!" Community Review on Goodreads
- Sales Rank: #29242 in eBooks
- Published on: 2016-01-03
- Released on: 2016-01-03
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
While light and easy to read
By BM
Over coffee one morning, this book was listed on my Recommendations and it caught my attention. Before I left the kitchen table that morning, I had consumed both my breakfast and this book. Both the author's story and his message intrigued me enough that before I left the kitchen table I had also reached out to Mr. Carson with an invitation to meet. After juggling schedules over email, we found ourselves across the table at a typical, locally-owned coffee shop in South Lake Union across the street from the Amazon.com headquarters.
I am naturally suspicious and skeptical. My experience with self-help books and their authors is that both tend toward the superficial and cheerleading. Mel Carson is neither. When he speaks about his book and his work, you can feel the genuine passion and interest he has to use his talents to help others with personal branding. In spite of a vast expert knowledge on personal marketing and branding, and being a draw for audiences world-wide, he is humble. He is interested in the person he is helping. The voice you read in the words of this book are not a cover; they are the author - friendly, direct, and concerned about helping you be successful.
At 39 pages, this book (paper?) is truly an introduction to personal branding. While light and easy to read, it's value to you isn't in the number of pages or words that is has, but in the many self-examination and reflection exercises in it. At first glance these exercises will appear to be simple. You may feel that you do not need to take them serious or give them much thought. I strongly caution you against submitting to those feelings. Pull out a pen and paper, give yourself time and a place to contemplate, and do the exercises with earnest. What you put into the exercises that Mr. Carson has laid out is what you will get from them in reward.
This is only an introduction. This book will give you a good foundation upon which to build your personal brand, either alone or with the help of an expert. This book is worth reading and keeping with you as you begin your journey to strengthen your personal brand.
6 of 6 people found the following review helpful.
A great introduction to the topic of branding.
By Wilson
As an MBA student I have become more interested in the importance of my personal brand, but I have been overwhelmed with the sheer number of article, websites, and books available on the topic. On the recommendation of a friend on Facebook, I decided to give the book a try. I am glad I did.
After an initial read I have started to outline a plan of action to create a virtual presence that will help to guide my future on-line, and off-line, professional goals. A single reading is not enough. My plan is to go back and take a minimum of 10 days to reread it; reading one section each day and reflecting how I can implement that section, and how I can develop ways to ensure that I am working to positively develop my brand.
3 of 3 people found the following review helpful.
Your personal brand is happening whether you know it or not. Might as well get it right from the top.
By Joy Archer
Who knew your personal brand meant so much? Mel did. He's the one who knew. And he's doing his best to save people from themselves and their silly mistakes. This is a super clean read with many concepts and strategies that just make sense, but that you'd never come up with on your own. While this might be a book every CEO should immediately absorb, it's also extremely helpful for whatever point you are in your career. Because your personal brand is being built constantly, whether you know it or not. So you might as well follow Mel's guide and get it right from the top.
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